Dana White reveals he bought the billion-dollar rights for UFC merchandise for more than it cost to purchase the MMA promotion entirely.

UFC’s ultimate broligarch on why he’ll always be in Donald Trump’s corner, his passion for high-stakes risk-taking and how he ...

The Octagon is heading Down Under as UFC 312 lands in Australia with a fight card that's loaded with action. Two championship ...

Running the UFC with an iron fist since 2001 and with his official title adjusted to CEO instead of president in 2023, Dana White has no plans of slowing down any of the businesses he has committed ...

Millions of fans of the UFC who opened Instagram on Wednesday night were greeted by a post from the official Instagram account of the company which promoted a brand new cryptocurrency.

UFC fighter Mitchell denied the holocaust happened and took aim at both the LGBTQ+ and Jewish communities during the first ...

Wholesale Tire Distributors Inc. has signed Ultimate Fighting Championship fighter Marlon "Chito" Vera as a sports ambassador for Arroyo Tires.

White called the current state of the UFC "very inspirational" in an interview with Mark Bouris, saying he greatly appreciates the smaller brand values (finding future champions, freedom of ...