An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

The ads will only be shown to users within WhatsApp’s “Updates” tab to separate the promotions from people’s personal ...

Meta has officially confirmed its first major monetisation move for WhatsApp: the platform will begin showing advertisements in the Status and Channels sections, alongside offering optional paid ...

WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the messaging platform that has largely remained ad-free since its launch.

WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re located, the language they’re using, the channels they’re following in the app, ...