Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...

Jaguar has revealed the new Jaguar Type 00 – the car behind the controversial ‘copy nothing’ brand relaunch in November. The ...

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has ...

Jaguar has defended its new “Barbie pink” car, saying that it “won’t be loved by everyone” because it is “fearlessly creative ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Jaguar’s Type 00 concept EV represents the automaker’s new design vision for its zero-emissions future, while a production GT ...

Jaguar’s rebranding has been ridiculed, but likely nobody will be laughing when the first of its new EVs comes out.

After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.

Jaguar is a hot topic of conversation due to its recent, controversial rebrand, and its latest concept car reveal is sure to ...