Apple recaptured market share without foldables while Samsung launches triple-fold phones. Analysis of why refinement beats innovation in 2025.

Samsung may be saving its biggest improvements for the Galaxy S27 Ultra, which is expected to launch in 2027, just in time for Apple to launch the 20th-anniversary iPhone 20.

With everyone craving better battery life, we put the newest iPhone and Android batteries to the ultimate test through hours of streaming, gaming, and social media scrolling. The iPhone 17 Pro Max dominated with just 9% battery loss in three hours,

Counterpoint Research predicts Apple will ship around 8 million more phones than Samsung in 2025.

Apple is set to reclaim the title of world's largest smartphone maker for the first time since 2011, driven by the success of the iPhone 17 lineup, according to Counterpoint Research data (via Bloomberg).

Apple CEO Tim Cook said on the firm's most recent earnings call that he expects this quarter to be the best in company history.

Samsung unveiled the device at an event in Seoul yesterday, several months before Apple Inc is expected to announce its first folding iPhone. The Apple product, due in the fall next year, would be a book-style design, similar in concept to Samsung’s Galaxy Z Fold 7, which went on sale in July.

Samsung Electronics unveiled on Tuesday its first multi-folding smartphone, in a bid to strengthen its position in a sector of the phone market where competition is expected to intensify.