Discover how raw eye-tracking data can be transformed into effective cognitive load indicators, providing insights into how ...
Choice architecture describes how decisions are shaped by the way options are presented. Order, framing, defaults, and timing all influence what people choose. Rather than changing preferences, choice ...
Happiness plays a central role in shaping how consumers interact with products. It influences satisfaction, repeat engagement, and long-term brand relationships—yet it remains one of the most ...
iMotions' Communications Research Lab streamlines mixed-methods research, combining real-time facial expression and voice analysis with surveys to study audience responses across settings. See ...
Every year, we publish a Top 5 Publications list celebrating the most popular scientific articles made possible with iMotions in the past year, and 2025 is no different! It’s Not Only What Is Said, ...
Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later regret, and how neurophysiological tools like EEG and fNIRS can quantify ...
The 5-day Academy Certification Program is tailored for researchers of varying experience levels, whether they have industry or academic interests. Our agenda includes theoretical knowledge and best ...
iMotions 5-Day Academy was hosted at Copenhagen Business School. Twenty-eight participants traveled to Copenhagen from across Europe and the United States to learn about behavioral research design and ...
‘R’ is a free and open-source software, which is known and widely used by academic researchers across the world for running statistical analyses. The software uses its own R-language, which is an easy ...
The increasing accessibility of biometric sensors is transforming how we understand human behavior across psychology, neuroscience, UX research, neuromarketing and beyond. At iMotions, we build the ...
Media Analytics, basierend auf der Technologie von Affectiva, liefert zuverlässige, datengestützte Erkenntnisse, mit denen Sie Ihre Werbeinhalte optimieren, Ihre Medienausgaben optimieren und Ihre ...
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