It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re ...

The brand has used the same ad since 1995, but this year, Coca-Cola sidestepped from its tried-and-tested formula to add ...

Articles written by Ellen Widdup ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

It’s hard to tell at first glance, but Hello Kitty is…well, she’s a lot of things. A mouthless blob. Not a cat, nor Japanese—she’s a girl from the leafy London suburbs, a perpetual third grader, five ...

Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has revealed its 2025 jury president line-up. In-person judging will be held in Vietnam in March ...

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.

Taobao and Tmall Group, Alibaba Group's retail operations in China, have announced strong growth in gross merchandise volume (GMV) and reached a record number of active buyers during the 16th annual ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.