We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

For premium nonalcoholic beer brand Bero, which is co-founded by "Spiderman" actor Tom Holland, loyalty is a core tenant to ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, creator network, new marketplace and ...

Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial ...

In response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, ...

The Cannes Lions International Festival of Creativity, which officially kicked off June 16, draws tens of thousands of global marketing, advertising and creative professionals to the French Riviera ...

Editor’s Note: Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it tapped AI personalization platform Clinch to allow ...

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. But some 50 years later, running shoes have literally left the track. They pervade ...

Grindr’s Second Season of ‘Daddy Lessons’ To that end, Grindr has rolled out a series of content that educates and tells stories about the LGBTQ community. The most recent initiative is the second ...