Holt is responsible for Net Conversion’s approach to sophisticated measurement and data modeling, continuously developing and enhancing Conversionomics, the agency’s proprietary Martech platform.

Amid ongoing discussions about its future in the U.S., the app has now been reinstated for download in both the Google Play and Apple app stores.

Reddit has shared its latest performance update, covering Q4 and the full year for 2024. And the numbers are looking good for ...

Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success.

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

Lifestyle fashion brand True Religion launched a new brand platform and campaign, “Own Your True,” featuring Brazilian pop star Anitta, according to a company release. The campaign is designed to ...

The delivery platform is offering special “spicy” bundles for the holiday that feature its first partnership with an intimate ...

The plant-based beverage brand teamed with actor Chris O’Dowd for a collection of positive affirmations and its latest campaign.

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...