The grocery giant teamed with Made Music Studio to expand on existing brand elements and engage with evolving consumers.

The brand is hoping to take advantage of a TikTok trend which has garnered over 4.7 billion views and helped to boost romance ...

The fast-food chain’s latest nostalgic campaign features Ronald McDonald and friends for the first time in more than 20 years.

The edgy canned water brand digitally beheads fantasy football players in a collaboration with a leading platform for the ...

Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear ...

The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary ...

New spots visualize how a slice of pizza stacks up to a similarly priced slice of a burger to boost a long-standing deal and reach value-focused consumers.

The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.

Brands including Calia by Dick’s Sporting Goods, Ulta Beauty and PNC Bank will have appearances on the show on Freeform, ...

The chain is planning “significant” improvements to its rewards program for early 2026 to help grow loyalty, brand love and ...

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.