Two small words can do big damage. Performance marketing gives marketers and C-suites the wrong idea about return on ...
Warner Bros Discovery has told shareholders the Paramount bid undervalues the business and carries significant risks versus ...
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
As Center Parcs unveils its new brand platform, CMO Sara Holt discusses plans to tackle price perceptions, take on “generic” ads and attract new audiences.
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