Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast ...

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5% of TV viewing.

One clear view of your audience, brought together in one seamless platform. Download your guide for cross-media data and audience insights, and navigate the complexity of media planning with ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

您是否全面了解自己和竞争对手的广告在世界各地的表现？ 根据尼尔森发布的《2024 年度营销报告》，72% 的全球营销人员预计未来一年的广告预算将会增加。但是，更多的媒体支出意味着在本已 ...

Apakah Anda memiliki gambaran lengkap tentang bagaimana kinerja iklan Anda - dan pesaing Anda - di seluruh dunia? Menurut Laporan Pemasaran Tahunan Nielsen 2024, 72% pemasar global memperkirakan ...

¿Tiene una visión completa de cómo funciona su publicidad y la de sus competidores en todo el mundo? Según el Informe Anual de Marketing 2024 de Nielsen, el 72% de los profesionales del marketing de ...

2025年のマーケティング戦略に、明確さと自信を。 2025年のグローバルなマーケティング環境は、非常にダイナミックです。AIの急速な進化やリテールメディアの発展などの新たなチャンスが ...