Another Trump brand extension is here; this time, it’s aiming for your cell bill. The Trump Organization has unveiled Trump ...

The latest celebrity branding craze might be budget cellular plans.

The financial company is launching its own wireless service, joining the Trump Organization and the SmartLess podcast, other ...

Celebrities have found a way to put their brand on everything, from shoes to cosmetics and snacks. Now, they’re attaching their name to mobile phone networks. Trump Mobile is the latest example.

Trump Mobile is offering that $499 phone, called the T1, for preorder ahead of planned availability in September. It comes ...

I was almost the fourth member of the "Smartless" podcast. True story. See, like 20 years ago, I wrote a column leading up to the second-season finale of "Arrested Development," which — for my money — ...

Still, its launch arrives as a growing number of celebrities tap into this space. Just last week, actors Jason Bateman, Sean Hayes and Will Arnett launched SmartLess Mobile, a name that mirrors the ...

It’s easy to put a famous name on a mobile service, but making it successful can be a tougher task.

The announcement represents another chapter in the unprecedented blurring of lines between Trump's personal business ...

President Donald Trump is launching a Trump-branded mobile phone service, that will rely on wireless networks and hardware that is “made in America.” ...

Trump’s sons, Eric Trump and Donald Trump Jr., unveiled the service, dubbed T1 Mobile, Monday at Trump Tower in New York on ...