Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple ...

Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's ...

Apple CEO Tim Cook said tariff concerns contributed to a recent surge in iPhone and Mac sales this year.

Apple today reported its earnings for the third fiscal quarter of 2025, and iPhone sales saw significant growth. iPhone ...

Speaking to investors during Thursday's earnings call, Tim Cook didn't appear worried that advancements in AI could replace ...

On Friday afternoon, Apple CEO Tim Cook and senior vice president Craig Federighi addressed Apple Park employees, discussing ...

Apple CEO Tim Cook spoke to employees at an all-hands meeting today, providing some insight into Apple's work on AI.

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial ...

Apple is facing high tariff costs in the current quarter, projected to reach a whopping $1.1 billion. The company's CEO Tim ...

According to Tim Cook, Apple wouldn't be opposed to acquiring an AI company to help Apple Intelligence catch up with the ...

Apple CEO Tim Cook has held a company-wide meeting to discuss plans for how it will compete in the AI space after a ...

Thanks to AI, and Apple is increasingly finding itself trailing, rather than leading. But it has a plan to change that, and ...