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How I Moisturize and SLEEK my Natural Hair with Shea Butter! Shea Butter is the new Eco Styler!

In today's video, discover how to achieve sleek, moisturized natural hair using shea butter! Learn the benefits of shea ...

Photographer Captures the Moment Witches Take Over a New Jersey Lake with Paddle Boards in Viral Video (Exclusive)

When Kate Watt first spotted a post about the Witch Paddle event in Spring Lake, New Jersey, on her local community page, the ...

Save Up to 50% Off Mature Skin Care, Hair Tools and More During Ulta's Early Black Friday Sale

Ulta released early Black Friday deals up to 50% off. Shop deals on hair care, K-beauty and more from Tarte, Clinique and ...

"The ultimate colour match": How to easily find your foundation shade, plus 4 ways to master your undertone

“Your skin tone is the surface colour of your skin,” explains Global PRO Bobbi Brown Artist, Amy Conway. “It’s what you’d ...

54 Holiday Hairstyles for Every Invite on Your Calendar

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...