Odeon no longer wants to be beholden to the film slate and so has launched its biggest brand campaign to date. In doing so it pivots its marketing strategy away from showcasing films to selling the ...

The rating scale of 0 to 100 reflects our editors’ appraisals of all the tangible and intangible factors that make a restaurant or bar great — or terrible — regardless of price. Nostalgia is just one ...

If you've ever been to an ODEON cinema, the likelihood that you've sat in your screening and pondered what the individual letters mean is slim - but people are just realising what the name actually ...

LEAWOOD, Kan. & LONDON--(BUSINESS WIRE)--AMC Theatres (AMC Entertainment Holdings, Inc.) (NYSE:AMC) (“AMC”) announced today that it has entered into a definitive agreement to acquire the largest ...

A new cinema is set to open in a town, in the same building as one which is to close. Odeon is opening at Sixfields Leisure in Weedon Road, Northampton, taking over from Cineworld which will cease ...

Odeon CFO Mark Way will become the acquired firm's new president as AMC CEO Adam Aron vows to "introduce throughout Europe our proven guest amenities." By Georg Szalai Global Business Editor AMC ...

A new cinema has opened at the site of a former Cineworld which closed earlier this year. An Odeon Luxe will operate from Sixfields Leisure in Weedon Road, Northampton. The chain's previous site in ...