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With beer sales flatlining, Anheuser-Bush is looking elsewhere to boost its bottom line. So, it’s tapped in UFC boss Dana White to help create the company’s newest energy drink.

With beer sales flatlining, Anheuser-Busch is looking beyond hops and toward Ultimate Fighting Championship’s controversial boss Dana White to help them crack the growing energy drink category.

With beer sales flatlining, Anheuser-Bush is looking elsewhere to boost its bottom line. So, it’s tapped in UFC boss Dana White to help create the company’s newest energy drink.

The drink comes in four varieties: grape, orange, blue, and “Screamin’ Freedom,” which is a mixture of blueberry, cherry and citrus flavors. A 16-ounce can costs $2.99.