“Can we go to Ulta or Sephora?” asks my 11-year-old daughter, Aria, anytime we’re running errands near either store, which is often, since both have outposts across the street from each other not far ...

In every decade, America rediscovers that girlhood is in crisis. In the 1990s, it was the heroin chic and waifish models who graced not only the pages of Vogue, but YM and Seventeen, setting a ...

For the first time in history, social media companies have been found guilty of harming the mental health of a young person. Last week, jurors in Los Angeles concluded that both Meta and Google ...

Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

While the term might make you roll your eyes, “tween” is the perfect word for anyone eight to 12 years old. It’s a combination of the words “teen” and “between,” a reflection of how many kids feel ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Not too long ago, networks like Disney Channel and Nickelodeon ruled ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

First up is this adorable denim jacket that tweens will live in this fall. It’s crafted from durable materials and features a corduroy collar. There is also a snap button front, which makes it easy to ...

Move over, Dave and Buster’s. Tweens are now having their birthday parties at beauty brand stores like Sephora and Ulta. It’s part of Generation Alpha’s skin care craze. Forget the piñata, these days ...