Adidas has recently launched the SS25 Optime collection, a squat-proof apparel line designed for strength training.

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

A new Samba variant courtesy of Adidas and the World Cup winner just surfaced online, featured in a subtle color palette of ...

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

Adidas gives the word "Sambae" a deeper meaning by making it the perfect Valentine's Day present. If your partner is a ...

Apparently, it does not end with them. The fallout radius of the Blake Lively and Justin Baldoni legal battle continues to ...

Kanye West and Adidas have had a tumultuous relationship for the past couple years now, a relationship that officially ...

As it recovers from the quarters-long effects of its Yeezy business, Adidas is looking to reestablish itself as a global ...

Kanye West has reignited his year-long feud with adidas and is calling out Jerry Lorenzo, calling him “corny and disloyal.” ...

Damian Lillard is continuing to make a name for himself with the Milwaukee Bucks, this time with an off-the-court milestone.

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

The classic Adidas Superstar will receive the Damian Lillard treatment. Check our sneakers news for more upcoming releases!