Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...

Ryan Reynolds deserves some credit for helping Astronomer address the Coldplay kiss cam scandal. Days after Gwyneth Paltrow ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ...

The Hollywood stars assisted the tech firm stung by a concert public-relations crisis.

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — ...

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Astronomer CEO Pete DeJjoy in his latest message revealed that they not only roped in Gwyneth Paltrow but also actor Ryan ...

The ad agency behind Astronomer’s recent video featuring Gwyneth Paltrow is Maximum Effort. On July 28, the agency shared an ...

With Astronomer, Ms. Paltrow did what she always does: transform an apparent P.R. disaster into a marketing moment. Ms.

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

It came together very quickly,” a source tells PEOPLE of the video, which Ryan Reynolds' Maximum Effort also worked on ...

Pete DeJoy also thanked the team at Maximum Effort for their remarkable work with their "very temporary" spokesperson.