Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.

Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding ...

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...

The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...

After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.

Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its ...

The Type 00 concept may have finally given Jaguar's controversial rebrand a physical form, and while we'll see the production ...

Despite initially causing a social media storm with its new marketing campaign, Jaguar stock has been doing relatively well ...

In case you've been living under a rock over the past few weeks, allow me to get you up to speed on Jaguar 's rebirth ...