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NBC Sports to Hype Return of NBA

NBC will use AI voice of Jim Fagan, who died in 2017, when NBA returns to network

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his voice.

Los Angeles Times · 2d

Late announcer Jim Fagan’s voice will return with the NBA to NBC, courtesy of AI

NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA coverage, hearkening back to the Michael Jordan era.

Fox News on MSN · 2d

AI-generated voice of former narrator Jim Fagan to be featured next NBA season, NBC Sports says

NBC Universal reached a multi-year media rights deal with the NBA, which begins with the 2025-26 season. An AI-modeled voice of the late Jim Fagan will be used for NBA programming.

11h

NBC will lean into nostalgia when NBA returns next season, but that only goes so far

When NBC begins an 11-year rights deal with the NBA this fall, it will send viewers on a time warp to the 1990s, when the ...

The New York Times3d

NBC to use AI to recreate Jim Fagan’s voiceover for NBA coverage in homage to 1990s

During the 1990s, Jim Fagan’s voice narrated the promos for NBC’s coverage of Michael Jordan, Shaquille O’Neal and Hakeem Olajuwon. Now, he will do so again when NBC promotes its NBA ...

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NBC Sports to Hype Return of NBA

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