A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to funnel money to athletes or schools, fail to meet NCAA rules requiring deals to serve a valid business purpose.

College athletics enters a new era July 1 as the House v. NCAA settlement takes effect, formally allowing schools to share revenue with athletes. For the first time, schools can directly pay players for performance -- a historic shift in the landscape of college sports.

The new agency in charge of regulating name, image, likeness deals in college sports sent a letter to schools Thursday saying it had rejected deals between players and donor-backed collectives formed over the past several years.