Steve Hogan, CEO of Florida Citrus Sports, explains how he and his team made the Pop-Tarts Bowl one of the highest rated ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the name ...

Super Bowl 59 could be the most-watched game ever, with some viewers tuning in just for the commercials. Brands are already ...

Miami head coach Mario Cristobal is not happy that some believed quarterback Cam Ward quit during the team's 42-41 loss to ...

The Pop-Tarts Bowl, despite it orbiting very serious business, is fun and games. And for all the serious business that ...

College football's finish line following a robust bowl season slate is a few steps away. Ohio State and Notre Dame will cap ...

Due to its mascot, the Pop-Tarts Bowl has become one of the most infamous bowls in recent years. However, the bowl is just in its second year under its current name and second location.

The Iowa State University Football team made a stop at the Riverside Casino Friday to celebrate their victory at the ...

Last year's Pop-Tarts Bowl caught the world by storm when the winning team ate the toasted mascot. The 2024 game promises to be even bigger.

But they will face Iowa State in one of the most anticipated non-CFP bowl games in the Pop-Tarts Bowl (yes, the winners will eat the Pop-Tart mascot again this year). The big question leading into ...

It's one of the greatest bowl game mascots in college football — and it's edible. The Pop-Tarts Bowl mascot is back, and perhaps tastier than ever. No. 16 Miami and No. 18 Iowa State will play ...

The Miami Hurricanes' season was over as soon as they lost to Syracuse in what used to be called the Carrier Dome. Miami needed to beat the Orange to clinch a s ...