Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S.

Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth.

Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences.

Google, Microsoft, Apple and Meta are battling for AI supremacy. Can newcomers compete, or is integration the ultimate advantage?

From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique ...

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...

SEO consultations to health organizations across the United States. John is deeply engaged in both the local and national SEO community and has a strong background in technical SEO, web development, ...

Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience.

With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments.

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused management and a certified customer experience professional. So marketers must ...

Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the U.S. and account for almost a quarter of holiday purchases, according to Salesforce. What’s more, AI is expected ...