The customer journey from discovery to conversion is now a quirky and eccentric one, shaped by personal idiosyncrasies like channel preferences, mood and the ever-changing level of interest. AI agents ...

AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case. AI can help these teams scale their work, deliver better results and assist in amplification ...

AI will play a bigger role in shaping how marketers engage customers and run campaigns in 2026. The technology is moving beyond pilots into scaled programs — a shift confirmed by the Marketing AI ...

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of a new ChatGPT growth ...

Apple’s annual iOS release always sends CRM teams scrambling. Sometimes (see: iOS 15 and 18), email marketing feels the biggest impact. This time, it’s SMS. The standout change in iOS 26 (note: Apple ...

Marketing analytics shows you which campaigns actually drive revenue—not just clicks and impressions—so you can prove ROI and invest in what works. With budgets under pressure, CMOs need evidence that ...

With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic plan for the coming year is an annual task for many ...

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. LinkedIn usually gets that attention. But X still has an ...

Can I be honest about AI? It looks incredibly promising, but it doesn’t quite deliver what the flashy demos and overenthusiastic hype would have you believe. Like many new technologies riding the ...

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. But even in this ...

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping ...