Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

The college football power conferences are in an arms race, and LSU coach Brian Kelly said earlier this offseason that, in an ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech with influential booster Cody Campbell is trying to do what Oregon did with Nike founder Phil Knight, and spend ...

The truth is, college football has been on this NFL trajectory for a while. The recent recruiting headline was just a ...

TCU's Olivia Miles, Texas Tech's NiJaree Canady, and Arizona State's Sam Leavitt are the Big 12's Venmo Athlete Ambassadors.

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

The fireworks began early for the Texas Tech Red Raiders football program on the Fourth of July. On Friday morning, Lake Ridge (Texas) five-star offensive tackle Felix Ojo chose Texas Tech over ...

Coaches are complaining about other schools making contract offers despite a new regulatory body and college football’s new ...