Remember the Hovis advert where the boy pushes the bike up the VERY steep hill? 🚲 It was filmed from Gold Hill at Shaftesbury in Dorset, and it's making a comeback after being remastered! 🍞 | ITV News Meridian

Hovis Advert – A Slice of Pure Nostalgia 🍞✨ 1973 ☺️ Who else still gets chills from this iconic ad? The gentle brass melody 🎺, the cobbled streets, the boy pushing his bike up that steep hill—it’s not just bread, it’s British heritage. 🏡🇬🇧 Directed by a young Ridley Scott, this timeless classic captured the warmth of simpler days and left a lasting mark on generations. Still one of the greatest adverts ever made. 🍞❤️ #Hovis #1973 #ClassicAdvert #BritishHeritage #GoldenMoments #CobbledStree