John tells the story of the early Uber vs. Lyft battles - back when rides were subsidized, every Lyft had a giant pink mustache on the car, and riders were asked to fist bump their drivers:People see Lyft and Uber as commodities now, but when Lyft launched, people were super blackpilled on Uber.Uber at the time was only black cars. They didn't allow anyone to just hop on the network. You had to be registered as a limo driver. You'd have an Escalade, and someone would book you as a driver for a w